Calvé 100 % Warmdraaien
The moment everyone feels super strong, is when we manage to open a jar after somebody else fails to do so. With this in mind we got kids excited for the new sports season. Starting off strong during ‘back to sports’ with Calvé 100% pure peanut butter.
With ‘100% Warmdraaien’ kids signed up their sport clubs to get a change of Calvé stopping by with the Jar of Rico Verhoeven: a jar closed by the biggest powerhouse of the Netherlands. While shooting an online format, Calvé gave kids the opportunity to try and open the jar. The 25 kids who succeeded to open it, won a masterclass from Rico.
x Unilever
Social format
In store extra
For extra PR, all 100% peanut butter containers are a little harder to unlatch than usual. There are three difficulties in order to create competition online and between friends.
