Wakker Dier Stuntvlees

Even though consumers want to reduce their meat consumption, supermarkets make it hard for them to buy less meat.

In collaboration with Specsavers, who have got big climate goals themselves, Wakker Dier is opening buyers’ eyes. ‘Stuntvlees Maakt Blind’ clarifies the fact that consumers are being blinded from their own principles.

Launching a guerrilla campaign, we make people shortly believe supermarket meats make them physically go blind. When fact checked through the link that comes with every ad, consumers learn about the blind spots supermarkets create.