Iamsterdam Blikverruimers

For a New Years campaign, Iamsterdam wanted to unite the people of the city. We introduced ‘Blikverruimers’. A campaign that ties in perfectly with Iamsterdam’s new strategy ‘Verruim Je Blik’.

The beginning of a new year is the perfect time to try new things. We used this time to pair the residents of Amsterdam based on their hobbies and dreams. Through an online ‘supply and demand’ concept, people who fancied trying something new, could match up with someone glad to share their hobby. Resulting in Amsterdammers renewing each other’s view.