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knetterverse

kaap

challenge

Crisp challenged us to create a social format and distinctive style to attract new employees. one that would resonate with a younger generation and fit Crisp’s fresh, unconventional brand.

insight

Young people nowadays ride fatbikes instead of scooters, drink oat milk instead of cow’s milk and shop second-hand on Vinted. So when we wondered where to find young people looking for a side job at a sustainable supermarket, one place immediately came to mind: less sustainable supermarkets.

We created an online series in which we went undercover to recruit supermarket staff from less conscious competitors.

We had supermarket delivery services deliver straight to Crisp’s headquarters

chatted with their customer service teams

and even walked through grocery stores, whispering job offers to staff through hidden cameras and a microphone.