de vrijpartij

insight

Physically, women have everything they need to orgasm, yet only 30% of women get an orgasm during heterosexual sex.

concept

With the platform "De Vrijpartij," we are helping women claim the right to orgasm. We are going to do this by encouraging them to sign our petition to get sex toys included in the basic health insurance. At 40,000 signatures, the House of Representatives must address this issue.

Feasibility

Our campaign basically consists of awareness and activation phases: generating attention to the orgasm gap issue and then activating women to sign the petition. In both phases, earned media (generating PR) is the basic approach. The subject and the outspoken way we communicate about it lends itself perfectly to this: definitely something to talk about....

—> here is a quick look at the deck.