blikverruimers
Challenge
iAmsterdam asked us to develop a New Year’s campaign that brings people together while building on their new campaign “Verruim je blik”, Broaden your perspective.
insight
A new year feels like a fresh start. It’s the perfect moment to step outside your comfort zone, try something new and discover different perspectives.
concept
Amsterdam’s residents broaden each other’s horizons by exchanging hobbies, passions and dreams. Through an online platform, people can share something they love doing and connect with someone eager to try it for the first time.
Love cycling? Always wanted to try pottery? Sign up, connect and broaden your perspective.
