Crisp’s Knetterverse Kaap

Youth nowadays drive Fatbikes instead of scooters, drink oats instead of cow milk and order their clothes second hand on Vinted. So when wondering where we could find young people who would want a (side) job at a sustainable supermarket, we couldn’t help but think of unsustainable supermarkets.

With Crisp’s Knetterverse Kaap we made an online series about going undercover and secretly lure staff from supermarkets that are less conscious. Plus have poorer working conditions. We let supermarket delivery services deliver to Crisp’s headquarter. Had a nice chat with their customer service. And walked around grocery stores whispering to staff into the hidden cameras and mini microphone.