x Dentsu Creative

full potential

Challenge

Porsche asked us to communicate the full potential of the new electric Macan. showing that going electric doesn’t mean compromising on the exhilarating driving experience Porsche is known for.

insight

Porsche cars are made for speed, but Dutch speed limits leave little room to experience their full potential.

concept

Full Potential Vignette.

With every new Macan Electric, owners receive a special Full Potential Vignette. It gives them access to an exclusive driving course once a month, where they can experience what their Porsche is truly capable of: safely, legally and without the limitations of everyday roads.

Because a Porsche should be experienced at full potential.